The KPMG Women’s Irish Open has rapidly become one of the most exciting events in European golf. With world-class players, record-breaking crowds, and a powerful mission to grow women’s sport, it’s more than just a tournament—it’s a statement. Here are five standout facts that make this event truly special.
1. A Historic Tournament with a Modern Revival
The Women’s Irish Open dates back to 1994, but it wasn’t always a consistent fixture. After several gaps—including a full decade-long absence—the tournament made a highly anticipated return in 2022.
Since its revival, the event has gone from strength to strength, re-establishing itself as a key stop on the Ladies European Tour and a major moment in Ireland’s sporting calendar.
2. Backed by a Major Global Sponsor
The tournament’s resurgence is closely tied to KPMG, which became title sponsor in 2022. Their investment has not only revived the event but significantly elevated its profile and reach.
KPMG has since extended its sponsorship through at least 2027, reinforcing its long-term commitment to women’s golf and sport in Ireland.
3. Huge Growth in Popularity and Attendance
The KPMG Women’s Irish Open has seen explosive growth in just a few years. In 2024 alone, the event attracted nearly 40,000 spectators—an increase of 46% since KPMG came on board.
Even more impressive, global broadcast audiences have surpassed 100 million, highlighting the tournament’s rising international appeal.
4. A Rotating Line-Up of Iconic Irish Venues
The tournament has been hosted at some of Ireland’s most prestigious golf locations. From Dromoland Castle in County Clare to Carton House in Kildare, each venue adds its own character.
Looking ahead, the 2026 edition will take place at The K Club, one of Ireland’s most iconic golf resorts, on its Palmer South Course.
5. A Platform for Global Stars—and Future Champions
The event regularly attracts top international talent, including stars like Leona Maguire and Charley Hull.
It also creates unforgettable moments—like in 2025, when amateur sensation Lottie Woad claimed a dominant victory, proving the tournament is a stage for both established players and rising talent.
Final Thoughts
The KPMG Women’s Irish Open is more than just a golf tournament—it’s a symbol of the growing momentum behind women’s sport in Ireland and beyond. With increasing crowds, global audiences, and elite competition, its future looks brighter than ever.
Whether you’re a golf fan or just discovering the sport, this is one event that’s firmly worth watching.
